Shimaru

The Shimaru Blog

Notes from building Shimaru.

KEKenji Emura

Why our mascot is a daruma squeezed by a belt

Shimaru means "to tighten up" in Japanese, and our mascot is a daruma — Japan's 250-year-old goal-setting doll. The story behind the name, the character, and the monk who took anti-snooze measures way too far.

darumashimaru meaningjapan
KEKenji Emura

The workout alarm you turn off with push-ups

Shimaru is a micro training coach — its workout alarm only stops when the camera counts your reps. Wake up earlier, get stronger, and build a habit that sticks.

workout alarmmorning routinehabits